Established in 1989, ASUS is a multinational company known for the world’s best motherboards and high quality personal computers, monitors, graphics cards, routers and other technology solutions. Today, ASUS is designing and building next-generation smart technologies to provide incredible experiences that enhance the lives of people everywhere. 

Ref: https://www.asus.com/about-asus-history/ 

ASUS has developed a unique framework that unites our global workforce and helps all ASUS employees excel in both their professional and personal lives. It establishes a common language for bringing together all international and diverse workforce of more than 14,500 employees, spread across 62 global offices. This framework has been named as ASUS DNA. In the ASUS DNA framework, there are four pillars that provide touchstones for success as individuals and as an organization. When combined, they help keep the global organization focused on its primary goal of becoming the world’s most admired innovative leading technology enterprise in a new digital era. 

Ref: https://www.asus.com/about-asus-dna/ 

ASUS is dedicated to pursuing innovation and the highest level of quality in every product. ASUS aspires to become the world’s most admired innovative leading technology enterprise, and its ever-growing portfolio of products and services continues to garner global attention. In 2019 ASUS earned more than eleven awards every day from some of the world's most prestigious organizations and media groups, including being named among the World’s Most Admired Companies by Fortune, and among the Top Regarded Companies by Forbes. 

Ref: https://www.asus.com/about-asus-awards/